Quick verdict
Best fit
Larger organisations with platform capability and complex requirements
Main strength
Customisation, ecosystem, AI and scale
Main trade-off
You design and maintain the commercial property model
Pricing model
Published per user pricing across Sales Cloud tiers
What is Salesforce?
General enterprise CRM with real estate industry solutions
Salesforce is an enterprise CRM platform built on accounts, contacts, leads and opportunities, with automation, forecasting, analytics and AI through Agentforce.
It publishes real estate industry solutions and supports a very large integration and app ecosystem, so most property workflows can be built on it.
Who is Salesforce best for?
Salesforce may suit teams that:
- Organisations with in house Salesforce capability or a partner.
- Groups with complex, cross department requirements.
- Teams standardising every business unit on one platform.
Key capabilities
Accounts and contacts
The relationship core of the platform.
Leads and opportunities
Lead management through to forecast.
Automation
Flows and rules automate almost any process.
AI and Agentforce
AI assistance and agents across the platform.
Industry solutions
Real estate industry solutions and partner apps.
Ecosystem
A very large integration and AppExchange ecosystem.
Where Salesforce is strong
- Customisation depth that few platforms match.
- Enterprise grade reporting, security and scale.
- A large ecosystem of partners and applications.
What to verify before choosing Salesforce
- Commercial property objects, matching and campaign reporting are yours to design.
- Total cost includes implementation and ongoing administration.
- Time to value is longer than a purpose built agency CRM.
Where the vendor does not publish a detail we record it as not documented or unknown, so confirm it directly with Salesforce rather than reading it as unavailable.
Salesforce pricing
Public pricing
- Starter $25 per user per month
- Pro $100 per user per month
- Enterprise $175 per user per month
- Unlimited $350 per user per month
- Agentforce 1 Sales $550 per user per month
Pricing last verified 22 August 2026. Pricing and packaging may change, so confirm current pricing with Salesforce.
Integrations and implementation
Integrations
Implementation
Salesforce data exports well. The planning work is deciding which custom objects map to native property, listing, requirement and campaign records.
Decision criteria
| Criteria | Status | Note |
|---|---|---|
| Primary market | Native | Global enterprise CRM. |
| Commercial property model | Custom configuration | Built with custom objects or partner apps. |
| Contacts and companies | Native | Accounts and contacts. |
| Listings and campaigns | Custom configuration | Modelled through custom objects and marketing tools. |
| Enquiries | Native | Lead management, portal feeds need integration. |
| Buyer and tenant requirements | Custom configuration | Custom objects or fields. |
| Requirement matching | Custom configuration | Built with flows and reports. |
| Deal and transaction tracking | Native | Opportunities and forecasting. |
| Lease expiry | Custom configuration | Date fields plus automation. |
| Market intelligence | Integration | Through data partners and apps. |
| Integrations | Native | Very large ecosystem. |
| Mobile | Native | Mobile app documented. |
| Implementation | Available | Partner or in house project. |
| Pricing status | Native | Published per user tiers. |
Status reflects current vendor documentation. Not documented means the vendor does not publish the detail, so confirm it directly rather than reading it as unavailable.
Should Salesforce be on your shortlist?
Choose Salesforce if
- You need one platform across many departments.
- You have Salesforce skills in house or a trusted partner.
- Advanced automation and forecasting justify the build.
Look at another approach if
- You want commercial property workflow without a build project.
- Your team is an agency rather than an enterprise.
- You want local onboarding and predictable cost.
How rePrecinct approaches the same problem
For an agency of ten to fifty people, rePrecinct removes the build. Enquiries, requirements, campaigns, EDM reporting, lease expiries, MarketIQ and transactions are configured for Australian commercial work already.
Continue your research
Pipedrive review
HubSpot review
MRI Vault Commercial reviewHow we reviewed Salesforce
We review current official product, pricing and support documentation to understand the product's positioning, capabilities, pricing model and implementation requirements.
Where a capability cannot be confirmed from current public documentation, we mark it as not documented or unknown rather than assuming it is unavailable. Product features and pricing can change, so verify critical requirements directly with the vendor before purchasing.
- Last verified
- 22 August 2026
- Sources reviewed
- Official product pages
- Official pricing pages
- Official help and support documentation
- Official integration documentation
- Official release notes where relevant
Salesforce questions
Is Salesforce good for commercial real estate?
Salesforce can run commercial real estate work well when it is configured for it, either in house, through a partner or through a CRE product built on the platform. The property model is designed rather than supplied.
How much does Salesforce cost?
Sales Cloud list pricing currently shows Starter $25, Pro $100, Enterprise $175, Unlimited $350 and Agentforce 1 Sales $550 per user per month.
Does Salesforce have real estate solutions?
Yes. Salesforce publishes real estate industry solutions and a large partner ecosystem supports property use cases.
Can I migrate from Salesforce to rePrecinct?
Yes. Accounts, contacts, opportunities and custom objects export well and are mapped to commercial records before go live.
What is the main difference between Salesforce and rePrecinct?
Salesforce is a platform you configure to your process. rePrecinct arrives with the Australian commercial agency process already modelled.
